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Ben Bocarro | Dgital Marketing Consultant and Growh Marketer
What's your 30-second elevator speech?
I’m Ben, growth marketer and digital ad specialist with a passion for growing startups and SMB’s.
I cut my teeth with some of the biggest brands in the world including Pandora Jewellery, Lenovo and PayPal, now bringing that expertise to disruptive businesses and founders hungry to grow their companies.
Eternally curious, you'll often find me exploring all things digital, data, tech, travel, music. I'm also a sucker for a good read, tantalizing food and hearty conversations.
Who inspires you the most to be the best you can be as a person?
My parents - they instilled a hard work ethic in me from a young age, they’re also the most resilient people i know.
Can you tell us a little bit about your business, and the areas you specialise in?
I consult to startups and SMBs on all things growth and marketing. My background is in digital advertising, primarily paid social (Facebook etc) and Google, but also work with businesses on growth frameworks and processes around prioritisation.
Can you tell me about one of your client success stories?
Recently I worked with a client who operates private charter vessels. COVID hit the business hard as their regular customers pulled back on spend due to uncertainty and other market factors.
I worked with them to pivot their strategy and offer to cater to the domestic sport market while fans were locked out of attending games in-stadium. The unique, safe environment was popular among punters who had the chance to watch their NRL and AFL teams play live on TV aboard a private charter vessel while enjoying the surrounds of Sydney Harbour!
We generated a number of bookings and generated a 16x ROI on media, helping to keep the business afloat while they rode out the COVID downturn.
What’s your favourite thing about working at Motive Coworking?
It’s a great community of like minded individuals. Jack and Perry have done a great job in setting up a welcoming space and have fostered positive community engagement.
What does life look like outside your business profile? What do you like doing for fun?
Eternally curious, you'll often find me exploring all things digital, data, tech, travel, music. I'm also a sucker for a good read, tantalizing food and hearty conversations.
Is there anything you would like to share? Or anything you’d like to offer help with?
Happy to chat with any Motive members who need an extra set of eyes on their lead generation or eCommerce stores. I’m testing a performance based, Pay Per Lead engagement structure (vs retainer) at the moment so if that interests you get in touch.
Bonus Question: If you were a sandwich, what sort of sandwich would you be and why?
Chicken BLT - i like a bit of variety and keep life light and healthy.